Jos Butler Named Anchor Oral Care’s New Brand Ambassador for the Middle East

Anchor Oral Care Appoints Global Cricket Icon Jos Buttler as Brand Ambassador in the Middle East

Anchor Oral Care, the prestigious oral care brand of Anchor Consumer Products, has appointed English cricketer, former captain, World Cup-winning leader and international cricket star Jos Buttler as the brand’s ambassador for the Middle East. This partnership marks an important milestone for Anchor in a region where the brand has established a presence for two decades, combining Buttler’s global sporting stature, leadership qualities and winning spirit with Anchor’s legacy of quality and trust.

The partnership will strengthen Anchor Oral Care’s connection with consumers and families across the region and contribute to increasing awareness of its oral care product range, which includes 100% vegan options.

Commenting on the announcement, Karan Shah, Director at Anchor Consumer Products, said: “The Middle East is an important market for Anchor’s international growth. Jos Buttler brings global prestige, leadership experience and sporting excellence to Anchor Oral Care, helping us strengthen our connection with consumers across the region. We are pleased to welcome him as the first global advertising face for Anchor Oral Care.”

Regarding the partnership, Jos Buttler said: “I am pleased to collaborate with Anchor Oral Care, a brand that symbolises reliability, quality and self-confidence in everyday life. Oral care is an important part of personal health, and I am pleased to support Anchor’s message of encouraging consumers to adopt healthy oral hygiene habits across the diverse and multilingual Middle East.”

Anchor has a multi-year partnership with Jos Buttler spanning multiple markets, including the UK, India, Nepal and the Middle East.

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